My projects

<aside> ⚫ Hey there! 👋🏼

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Selling brands is what I do best.

Selling myself? Still working on that part.

I’m a growth-focused digital marketer with 10+ years of experience across paid media, SEO, content, lifecycle marketing, and analytics.

I’ve worked with companies across Europe, North America, the GCC, and Asia, supporting different business models including B2B, SaaS, eCommerce, marketplaces, and service businesses.

What I enjoy most is building growth systems that don’t rely on one channel doing all the work.

Paid acquisition brings demand in.

Content and SEO build visibility.

Conversion turns attention into action.

Lifecycle keeps people engaged.

Analytics tells us what is actually working.

That’s usually where I come in.

What I’ve done

1. Planned and managed paid acquisition across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Snapchat, Pinterest, Reddit, and Quora, contributing to results including +227% leads, +43% conversions, and -35% CPA.
2. Managed monthly media budgets ranging from $4K to $150K+, across multiple markets, audiences, funnels, and campaign objectives.
3. Built acquisition strategies combining paid media, SEO, retargeting, landing pages, and content, rather than treating each channel as a separate activity.
4. Developed lifecycle and email campaigns based on customer behaviour and funnel stage, contributing to +34% retention and +22% conversion.
5. Led SEO initiatives across technical optimisation, content strategy, internal linking, and authority building, generating +46% website traffic while reducing bounce rate by 27%.
6. Created and optimised landing pages, sales content, campaign messaging, and conversion journeys, with improvements of up to +179% in conversion rate.
7. Led marketing teams of 4–8 people across paid media, content, social, email, reporting, and campaign execution.
8. Worked closely with commercial and leadership teams to align marketing with new launches, market expansion, pipeline growth, and revenue targets.

Where I bring value

I sit somewhere between strategy and execution.

I’m comfortable deciding what should happen, but I also like being close enough to the work to understand why it is or isn’t performing.

• Performance marketing

  Building, testing, and scaling campaigns around qualified leads, pipeline, revenue, and efficiency.

• SEO & organic growth

  Improving technical foundations, search visibility, and content systems that compound over time.

• Content & messaging

  Turning complex products and services into landing pages, campaigns, sales material, and content people can actually understand.

• Conversion & lifecycle

  Improving what happens after the click through CRO, segmentation, email, retargeting, onboarding, and automation.

• Analytics & measurement

  Building dashboards, tracking funnels, questioning attribution, and using data to decide what deserves more budget and what needs fixing.

• Go-to-market thinking

  Connecting channels, audiences, messaging, product, and commercial priorities instead of optimizing each one in isolation.

The simplest way to describe my job

I help brands become easier to find, understand, trust, and buy from.

Then I build the systems that help them grow.

Performance matters.

So do clarity, consistency, and trust.

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